With consensus/social proof impersonation, an attacker fools users into believing that a malicious website is legitimate by posting fake reviews.
In a hoax attack, an email alert or web pop-up will claim to have identified some kind of infection and include a download link to an antivirus. It’s actually a link to a trojan app.
Pharming is a way to redirect users from a legitimate website to a malicious one by corrupting the way the victim’s computer performs Internet name resolution.
SPIM – Spam over text/instant messaging app.
Silas White 